Global Sustain in Collaboration with Sympraxis Team present “Mr. Goodvertising” Thomas Kolster in an all-day training seminar, entitled “Cause Marketing: Where Profit Meets Purpose”. The seminar will be held on April 21, at the NJV Plaza, Syntagma Square, Athens.

The seminar is open to professionals and academia and the participants will have the opportunity to learn about trends and secrets of cause marketing, through successful case studies and techniques, presented by the internationally renowned and prestigious speaker, author and founder “The Goodvertising Agency” and “WhereGoodGrows”, Thomas Kolster.

The seminar offers a unique training experience and targeted knowledge to all participants who will have the opportunity to understand concepts such as: the value of cause marketing, strengthening the corporate image and the brand image, the identification in the minds of consumers with the image of socially conscious company, and financial performance.

Alpha Bank is the Gold Sponsor of the carbon neutral seminar, which is supported by the Embassy of Denmark and is addressed to all professionals involved in corporate responsibility and sustainability, including Sustainability/CSR managers, Marketing, Public Relations, Public Affairs, Corporate Communication managers, NGOs, the academic community, students etc. For registration: info@globalsustain.org